A valet trash service company is a complete service trash collection business with trash collection amenities that are made available by a privately-operated company. They collect and remove the trash from the doorsteps of residents predominantly in multi-family communities and estates such as apartments and condominiums.
There is indeed a large market for valet trash services because a self-operated valet trash business with a 1,000-unit portfolio could earn $13,000 per month off their resident’s trash. This is over $150,000 annually. Since it came onto the scene in the last decade, valet trash has exploded in use as a result of the financial impact it can have on property managers.
Having said that, here are 10 practical tips you can employ to get apartments to subscribe to your valet trash service.
Tips to Get Apartments to Get your Valet Trash Service
Table of Content
- Create and Promote Special Packages regularly
- Partner with Key Stakeholders That Will Help You Attract Customers
- Building Your Mailing Lists
- Spend More on Advertising your Valet Trash Service
- Offer Top Notch Services and Always Make Your First Impression Count
- Get Your Operational Employees Involved in Marketing Your Services
- Create Loyalty Plan
- Make Use of Effective Customer Relationship Management Software
- Diversify your Marketing Methods
- Be Prompt in Converting Leads into Clients
Create and Promote Special Packages regularly
One of the ways you can get apartments to subscribe to your valet trash service is to ensure that from time to time you come up with promos that will be too tempting to resist and at the same time will not deep into your profitability.
For example, aside from offering valet services, you can also offer additional services like providing access to cleaning facilities such as washrooms, laundry rooms, recreation halls and playgrounds et al, package them together with your regular services and you will be amazed on how apartments will subscribe to your valet services just because of the extras they are going to get.
Partner with Key Stakeholders That Will Help You Attract Customers
Another strategy you need to subscribe to is to ensure that you partner with key stakeholders in and around the location you intend to attract customers.
You can partner with real estate agents (realtors), facility managers, property management companies, property maintenance, and renovation companies, and social media influencers who can hire your services or send clients your way. Please note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.
Building Your Mailing Lists
Another strategy you need to employ if you want to get apartments to make use of your valet trash services is to build your mailing lists and then market your services via mail to them. The truth is that if you want the contact of all apartments within your county or even city, you can get them if you approach the appropriate authority or the mayor of your city. With the mailing list, you can deliberately package and sell your valet services to them.
Spend More on Advertising your Valet Trash Service
If indeed you want to get apartments to make use of your valet trash service, you must be ready to spend money to be in the faces of your target audience. You are expected to advertise your valet trash services on national dailies, real estate magazines, local TV, and local radio stations.
You are expected to promote your valet trash services online via blogs and all available social media platforms. Make use of attractive handbills to create awareness of the services you offer. Position your signage/Flexi banners at strategic places in and around the city where you have your valet trash service.
Offer Top Notch Services and Always Make Your First Impression Count
Making your first impression count positively to those making use of your valet trash services for the first time will no doubt help you get more apartments to continue to make use of your valet trash service.
The truth is that first-time customers will only return if they are impressed with how they were treated when they came for the first time. If they are not satisfied, they may not come back again. On the order hand, if they are impressed, they will come back and as well recommend your valet trash services to their family members and friends.
Get Your Operational Employees Involved in Marketing Your Services
As a valet trash service company, part of what you need to do if you want to continue to get new apartments is to ensure that all your employees (not only marketing and sales executives) are directly or indirectly involved in the marketing of your services.
Just ensure that you create provisions for your employees to earn a commission when they bring in business for the organization. You can as well create a business model that will enable freelancers to work with your organization especially as it relates to bringing in valet trash contracts; whenever they refer clients to your organization, they will earn a percentage of the deal.
Create Loyalty Plan
If you want to continue to get valet trash contracts, then you must be ready to create a loyalty plan. A loyalty plan is a plan that will enable you to reward your consistent customers, especially those that registered as an estate or blocks of apartments.
It is easier for those who have benefited from your loyalty plan to become your brand ambassadors. The bottom line is that you must make sure that you offer your customers incentives if you want to retain them and of course, continue to generate repeat sales from them and also to attract new customers.
Make Use of Effective Customer Relationship Management Software
To continue to get apartments to make use of your valet trash services, part of what you need to do to achieve this is to track progress, results, or outputs to improve on them quickly. When it comes to managing your customers and building a loyal clientele base, you should purchase customized CRM software.
With a customized CRM system, you can easily stay in touch with your clients (you can carry out a quick survey, you can introduce new services and prices to them without any hitch, you can felicitate with them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk SMS and customized emails and above all, you can easily receive compliantly and feedback from them).
Diversify your Marketing Methods
Just like how your current customers do not match up to one particular profile, your methods to find new customers should also be varied. For the advertising of your valet trash services to be effective and have the furthest outreach, you need to be as digital-friendly and accessible as possible.
Most of your target audience will search the internet as their first resource when looking for a valet trash services company. If you have a client portal, you can have a custom integration done with the Customer Relationship Manager (CRM) and Google Analytics to know how many leads are coming online.
Make sure to use Urchin Tracking Modules (UTMS). UTMs are tags that you can add to your website’s URL that will track where your online traffic is coming from. When these are combined with your CRM in your facility management software, you can find out which marketing channels (social media, content, paid, etc.) are bringing you the most prospects.
No doubt, you will have apartments (customers) that don’t sign up online, and that’s okay. Be sure to have your sales representative or front desk staff ask each prospect how they heard about your valet trash services, and attribute the lead manually. Whether they came in manually or online, you will need a CRM to monitor the success of your valet trash service sales.
Be Prompt in Converting Leads into Clients
You must ensure that all the hard work and money you put into your marketing campaigns helps in getting you contracts. Make sure that your diverse campaigns all end with the same result: collecting and storing client information.
After collecting all client personal and contact information, ensure this information is funneled into your CRM system so that these promising leads do not become missed opportunities. Since a good percentage of your leads will not immediately subscribe to your valet trash service for a variety of reasons, periodic follow-ups with deals and offers are a crucial strategy.
All leads should be logged in your CRM Client Database. Your lead information should include the basics such as name, phone number, email, rating (how hot or cold the lead is), consultant in charge of the lead, status of the lead, source, and time/date the lead was created.
CRMs eliminate confusion by clearly stating a consultant in charge of pursuing the lead as well as updating the lead’s “status”, or where in the sales process the lead is currently in.
No one strategy fits all when it comes to ensuring that you get apartments to make use of your valet trash services, all you need to do is to put into practice all the points highlighted above and also ensure that you customize them to fit into the business model you are operating on. The bottom line is to ensure that you keep improvising if indeed you want to continue to get apartments to make use of your valet trash services.