A hot dog vendor business is a business that sells different types of hot dogs and drinks from a shop, cart, or food truck. Hot dogs are prepared commercially by mixing the ingredients (meats, spices, binders, and fillers) in vats where rapidly moving blades grind and mix them all together. This mixture is forced through tubes for cooking.
The market size of the Hot Dog and Sausage Production industry is $19.2bn in 2022 and the industry is expected to increase by 3.6 percent going forward. In 2022, Americans spent more than $7.5 Billion on hot dogs and sausages in US Supermarkets. So also, 95 percent of American homes eat hot dogs; the average U.S. resident consumes about 70 hot dog pieces per year.
Steps on How to Write a Hot Dog Vendor Business Plan
Table of Content
Tasty Tasha™ Hot Dog Company, Inc. is a registered hot dog and sausage business that will be located on one of the busiest roads in Tinton Falls, New Jersey. We have been able to lease a facility along a major road that can fit into the kind of hot dog and sausage restaurant that we intend launching and the facility is located in a corner piece property directly opposite the largest residential estate in Tinton Falls, New Jersey.
At Tasty Tasha™ Hot Dog Company, Inc., we will make our hot dogs with only the healthiest and freshest ingredients. Tasha Jordan is the founder and CEO of Tasty Tasha™ Hot Dog Company, Inc.
a. Our Products and Services
Tasty Tasha™ Hot Dog Company, Inc. will be involved in the sale of;
- Different types of hot dogs
- Different types of sausages
- Beverages and water.
b. Nature of the Business
Our hot dog shop will operate the business-to-consumer business model.
c. The Industry
Tasty Tasha™ Hot Dog Company, Inc. will operate in the hot dog and sausage production industry.
d. Mission Statement
Our mission is to make hot dogs and related snacks that will be irresistible to a wide range of customers.
e. Vision Statement
We want to be known as a hot dog company with a unique recipe and product.
f. Our Tagline (Slogan)
Tasty Tasha™ Hot Dog Company, Inc. – Mouth-Watering Hot Dog Is Our Specialty!
g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)
Tasty Tasha™ Hot Dog Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s assets from claims against the business, including lawsuits.
h. Our Organizational Structure
- Chief Executive Officer (Owner)
- Shop Manager
- Accountant (Cashier)
- Hot Dog Makers
- Salesgirls and Salesboys
i. Ownership/Shareholder Structure and Board Members
- Tasha Jordan (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
- Garry Button (Board Member) 18 Percent Shares
- Christian Norman (Board Member) 10 Percent Shares
- Eden Jobs (Board Member) 10 Percent Shares
- Blessing Oliver (Board Member and Sectary) 10 Percent Shares.
- Ideal location for a hot dog and sausage shop
- Highly experienced and qualified employees and management
- Access to finance from business partners
- Access to ingredients and supplies.
- A reliable, clean, healthy, and efficient method of preparing hot dogs and sausages.
- Financial Constraints
- A new business that will be competing with well-established hot dog shops and fast-food restaurants.
- Inability to retain our highly experienced and qualified employees longer than we want
- A rise in people who want to experiment with hot dogs and sausages
- Online market, new services, new technology, and of course the opening of new markets
i. How Big is the Industry?
Trust me, the market for hot dogs and sausages is massive in the United States of America. This is supported by the fact that in 2022 Americans spent more than $7.5 Billion on hot dogs and sausages in US Supermarkets. So also, 95 percent of American homes eat hot dogs; the average U.S. resident consumes about 70 hot dogs per year.
ii. Is the Industry Growing or Declining?
The hot dog business is really growing. The market size of the hot dog and sausage production industry in the US grew 2.0 percent per year on average between 2017 and 2022.
iii. What are the Future Trends in the Industry
The future trends when it comes to hot dogs and sausage shops will revolve around technology. There will be new software that can predict what customers want from a hot dog shop.
iv. Are There Existing Niches in the Industry?
No, there is no existing niche idea when it comes to the hot dog and sausage line business because the business is a subset of the hot dog and sausage production industry.
v. Can You Sell a Franchise of your Business in the Future?
Tasty Tasha™ Hot Dog Company, Inc. has plans to sell franchises in the nearest future and we will target major cities with thriving markets in the United States of America.
- The arrival of a new hot dog shop or even fast-food restaurant within our market space
- Unfavorable government policy and regulations.
- Steady wage expenses
- Economic uncertainty
- Liability problems
- The U.S. Food and Drug Administration (FDA) could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.
i. Who are the Major Competitors?
- Tyson Foods Inc.
- Smithfield Foods Inc.
- The Kraft Heinz Company
- Conagra Foods Inc.
- Rutt’s Hut.
- Superdawg Drive-In.
- Nathan’s Famous – Coney Island.
- Olneyville NY System Restaurant.
- Lafayette Coney Island.
- American Coney Island.
- Gene & Jude’s
- Ben’s Chili Bowl
- Dat Dog
- Hillbilly Hot Dogs
- El Guero Canelo
- The Wiener’s Circle
- Biker Jim’s Gourmet Dogs
- Puka Dog
- The Happy Dog.
ii. Is There a Franchise for Hot Dog and Sausage business?
Yes, there are franchise opportunities for hot dog and sausage shops. Here are they;
- The Original Hot Dog Factory
- Nathan’s Famous Inc. Franchises
- Wienerschnitzel Franchises
- Hot Dog on a Stick Franchises
- Dog Haus Worldwide Franchises
- Sonic Drive-In Franchises
- Johnnie’s Dog House
- Dave’s the Dog House LLC Franchises
- Umai Savory Hot Dogs Franchises
- Dat Dog Specialty Franchises
- Destination Dogs
- Sam’s Hot Dog Stand.
iii. Are There Policies, Regulations, or Zoning Laws Affecting Hot Dog and Sausage Shop?
Yes, there are county or state regulations or zoning laws for hot dog and sausage shop businesses. Players in this industry are expected to work with existing regulations governing similar drinks and food-related businesses in the county where their business is domiciled.
The regulation of the industry is shared by the FDA and the Treasury Department’s Tax and Trade Bureau. Essentially, every hot dog and sausage shop must register with the FDA, and therefore any hot dog and sausage shop is subject to random FDA inspections without warning.
a. Who is Your Target Audience?
i. Age Range
Our target market comprises people of all ages.
ii. Level of Educational
We don’t have any restrictions on the level of education of those we will welcome to our hot dog shop.
iii. Income Level
There is no cap on the income level of those we will welcome to our hot dog shop.
There is no restriction when it comes to the ethnicity of the people who will purchase hot dog from us.
There is no restriction when it comes to the language spoken by the people that will purchase hot dogs and sausage from us.
vi. Geographical Location
Anybody from any geographical location is free to purchase hot dogs and sausage from us.
Tasty Tasha™ Hot Dog Company, Inc. will not restrict any customer from purchasing hot dogs and sausage from us based on their lifestyle, culture, or race.
b. Advertising and Promotion Strategies
- Deliberately Brand All Our Vans and Delivery Bikes.
- Tap Into Text Marketing.
- Make Use of Bill Boards.
- Share Your Events in Local Groups and Pages.
- Turn Your Social Media Channels into a Resource
- Develop Your Business Directory Profiles
- Build Relationships with players in the event planning and food services industry.
i. Traditional Marketing Strategies
- Marketing through Direct Mail.
- Print Media Marketing – Newspapers & Magazines.
- Broadcast Marketing -Television & Radio Channels.
- OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
- Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (coupon books, billboards), and referral (also known as word-of-mouth marketing).
ii. Digital Marketing Strategies
- Social Media Marketing Platforms.
- Influencer Marketing.
- Email Marketing.
- Content Marketing.
- Search Engine Optimization (SEO) Marketing.
- Affiliate Marketing
- Mobile Marketing.
iii. Social Media Marketing Plan
- Start using chatbots.
- Create a personalized experience for our customers.
- Create an efficient content marketing strategy.
- Create a community for our target market and potential target market.
- Gear up our profiles with a diverse content strategy.
- Use brand advocates.
- Create profiles on the relevant social media channels.
- Run cross-channel campaigns.
c. Pricing Strategy
When working out our pricing strategy, Tasty Tasha™ Hot Dog Company, Inc. will make sure it covers profits, insurance, premium, license, economy or value, and full package. All our pricing strategies will reflect;
- Cost-Based Pricing
- Value-Based Pricing
- Competition-Based Pricing.
Sales and Distribution Plan
a. Sales Channels
Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the event planning industry, and the food services industry to help refer customers to us.
Tasty Tasha™ Hot Dog Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.
b. Inventory Strategy
The fact that we will need ingredients (emulsified meat trimmings of chicken, beef, or pork, vegetable oil, all-purpose flour, baking powder, preservatives, spices, and coloring et al), means that we will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.
We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business. Tasty Tasha™ Hot Dog Company, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)
c. Payment Options for Customers
Here are the payment options that Tasty Tasha™ Hot Dog Company, Inc. will make available to her clients;
- Payment with cash
- Payment via credit cards
- Payment via online bank transfer
- Payment via mobile money transfer
d. Return Policy, Incentives, and Guarantees
At Tasty Tasha™ Hot Dog Company, Inc., our customers are our top priority hence if you receive a hot dog and sausage that is different from your order, we will sincerely apologize. Please call us as soon as you notice that there was an error in your order so you can come to pick up the correct food item.
For credit card payments, you will be refunded the sales price amount associated with the error and recharged for the new items’ price.
For cash payments, you will be asked to pay the difference of the balance if the new product has a greater value than the food received in error. In the same way, you will receive the difference of the balance back as credit for the new item if less than the food received in error.
Your order will be a priority if you come to pick it up. In all cases, please return the hot dog and sausage order in the original container(s). Please, if you have any questions regarding the Return & Refund Policy, please call our customer care officer.
e. Customer Support Strategy
Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients. We will work with effective CRM software to be able to achieve this. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.
We plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnership and retainer deals that will enable us to boost our hot dog and sausage sales and support revenue growth.
a. What Happens During a Typical Day at a Hot Dog Shop Business?
- The business is open for the day’s work
- The shop serving area and kitchen are cleaned and ready for the day’s business
- Hot dog and sausage are prepared
- Customer’s orders are taken and they are served or their orders are delivered to them
- Cashier collects cash and reconciles account for the day
- Administrative duties are carried out
- The store or warehouse is restocked when required.
- The business is closed for the day.
b. Production Process (If Any)
The preparation process for hot dogs and sausage starts by getting your ingredient ready. Hot dogs and sausages are made by parboiling the meat for 25 minutes. Once the water comes to a gentle boil, lower the hot dogs into the water. Simmer the uncovered hot dogs for 25 minutes. Parboiling will cook the hot dogs just enough so they hold their shape. Then you can finish cooking them on the stove or grill.
c. Service Procedure (If Any)
The service procedure of a hot dog shop starts with a customer requesting a hot dog and sausage and perhaps coffee or bottled water. Once the request is gotten, it will be processed and the customer will be served or the order delivered to a location as requested.
d. The Supply Chain
Tasty Tasha™ Hot Dog Company, Inc. will rely on key players in the tourism industry and the culinary cum food services industry to refer business deals to us. So also, we have been able to establish business relationships with wholesale supplies of emulsified trimmings of chicken, beef, or pork, vegetable oil, all-purpose flour, baking powder, preservatives, spices, coloring, et al.
e. Sources of Income
Tasty Tasha™ Hot Dog Company, Inc. makes money from selling;
- Different types of hot dogs and sausages
- Beverages and water.
a. Amount Needed to Start your Hot dog shop?
Tasty Tasha™ Hot Dog Company, Inc. would need an estimate of $250,000 successfully set up our hot dog shop in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.
b. What are the Cost Involved?
- Business Registration Fees – $750.
- Legal expenses for obtaining licenses and permits – $1,300.
- Marketing, Branding and Promotions – $1,000.
- Business Consultant Fee – $2,500.
- Insurance – $1,400.
- Rent/Lease – $75,000.
- Other start-up expenses like commercial satellite TV subscriptions, and phone and utility deposits ($1,800).
- Operational Cost (salaries of employees, payments of bills et al) – $30,000
- Start-up Inventory – $25,000
- Store Equipment (cash register, security, ventilation, signage) – $1,750
- Furnishing and Equipping the Shop and Kitchen – $80,000
- Website: $600
- Opening party: $3,000
- Miscellaneous: $2,000
c. Do You Need to Build a Facility? If YES, How Much will it cost?
Tasty Tasha™ Hot Dog Company, Inc. will not build a new facility for our hot dog shop; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility in a centralized location in the city.
d. What are the Ongoing Expenses for Running a Hot Dog Shop?
- Cooking supplies such as meat trimmings, vegetable oil, all-purpose flour, baking powder, preservatives, spices, and coloring, et al
- Utility bills (gas, internet subscriptions, phone bills, signage and software renewal fees et al)
- Salaries of employees
- Delivery vans maintenance
- Marketing costs
e. What is the Average Salary of your Staff?
- Chief Executive Officer – $55,000 Per Year
- Shop Manager – $45,000 Per Year
- Accountant – $35,630,000 Per Year
- Bakers – $27,100 Per Year
- Salesmen and Saleswomen – $26,000 Per Year
- Cleaners -$24,000 Per Year
f. How Do You Get Funding to Start a Hot Dog Shop?
- Raising money from personal savings and sale of personal stocks and properties
- Raising money from investors and business partners
- Sell shares to interested investors
- Applying for a loan from your bank/banks
- Source for soft loans from your family members and friends.
a. How Much Should You Charge for your Product/Service?
The price of our hot dog and sausage will be between $5.25 and $6.25.
b. Sales Forecast?
- First Fiscal Year (FY1): $280,000
- Second Fiscal Year (FY2): $540,000
- Third Fiscal Year (FY3): $750,000
c. Estimated Profit You Will Make a Year?
- First Fiscal Year (FY1) (Profit After Tax): $80,000
- Second Fiscal Year (FY2) (Profit After Tax): $180,000
- Third Fiscal Year (FY3) (Profit After Tax): $300,000
d. Profit Margin of a Hot Dog Shop
The ideal profit margin we hope to make at Tasty Tasha™ Hot Dog Company, Inc. will be between 20 and 40 percent depending on the ingredients, pack, and size.
a. How do you intend to grow and expand? By opening more retail outlets/offices or selling a Franchise?
Tasty Tasha™ Hot Dog Company, Inc. will grow our hot dog shop by first opening other shop outlets in key cities in the United States of America within the first five years of establishing the business and then start selling franchises from the sixth year.
b. Where Do You Intend to Expand to and Why?
Tasty Tasha™ Hot Dog Company, Inc. plans to expand first to Miami, Florida, Houston, Texas, New York City, New York, Oklahoma City, Oklahoma, Chagrin Falls, Ohio, Kaysville, Utah, Cedar Rapids, Iowa, Las Vegas, Nevada, Los Angeles, California and Dallas, Texas.
The reason we intend to expand to these locations is that available statistics show that the cities listed above have the most thriving markets for hot dog shops in the United States.
The founder of Tasty Tasha™ Hot Dog Company, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without hitches.