Yes, you can shop at Sally Beauty without a license. Sally sells to both consumers and professional customers—including hair, nail, and skin salon owners. According to experts, retail customers prefer to source their products from the same place as beauty professionals and they are massively loyal to Sally.

Every Sally store carries more than 5,000 professional salon products for hair, nails, and skin, plus the latest in beauty trends and accessories. In addition, there are also complete ethnic offerings in every store and expanded ethnic sections in appropriate areas. Also note that store associates are trained professionals, many of whom are licensed hairstylists.

According to reports, Sally Beauty’s distribution is managed by a detailed and sophisticated replenishment system from three distribution centers in Florida, Ohio, and Nevada. In addition to national and regional retail and trade advertising, over four million flyers are distributed every month.

Employees can genuinely help solve problems and recommend hair care and beauty solutions as the stores have licensed cosmetologists. Also, note that specialty beauty items give customers another reason to visit and shop at Sally Beauty.

Selection is vast across the beauty platform and well-rooted within product lines. Sally Beauty also has a product card. This card is a hybrid between a grocery store shopper card and a warehouse club card. The card is needed to obtain slightly lower prices on some items. It has a $5 annual fee.

How to Shop at Sally Beauty

Indeed, supply stores like CosmoProf and Salon Centric are closed to the public, and only licensed professionals can shop in those stores, however, Sally’s Beauty Supply is open to the public, so anyone can shop there. To shop at Sally beauty is more or less like shopping at your neighbor’s beauty store, howbeit, here are key tips to help you.

  1. Always Bring A Friend

It is always advisable you come with a friend while shopping for beauty products, and make sure the friend is honest. Have it in mind that going to Sally Beauty alone entails that you won’t be able to note whether a color looks great on you, or if an item is indeed far too costly for your budget. Note that the advice and input of your friend will ensure you are getting the best products for your money.

  1. Leverage the Knowledge of Sally Beauty Employees

Just like it was stated above, all Sally Beauty Employees are licensed cosmetologists. They are well trained when it comes to the products at the store counter, and they are there to help you. Just ask any employee the distinction between the brand’s powder and liquid foundation, ask for the serum you should be using for your skin’s texture, and request their input about which lip color you should consider.

  1. Know Your Ingredient Labels

This is very necessary and especially true on skincare products. You must understand what comes with certain ingredients. For instance, if you have dry skin, then you should avoid anything with benzoyl peroxide, which can cause excessive dryness, but works wonders for acne.

  1. Use your Smartphone While in the Store

Have it in mind that this tip can be useful in two ways. First, you can simply use your phone to look up product reviews on the item in the store. You will find out quickly how good (or terrible) a product is while looking at online reviews.

Secondly, you can search the product online to see if you can find a lower price in another store. In this modern age, a good number of sites offer free shipping, and if you can get something for a lower price but see it in the store, you will get more value for your money.

  1. Sign up for Rewards Programs

If you regularly shop at Sally Beauty, this card is worth considering. When you become a Sally Beauty member, you get to earn a generous 10x the marks on your in-store purchases. Add the Sally Beauty card and that is an additional 2.5x the marks.

Note that with each mark worth one cent, you more or less get 12.5 percent back in the form of reward coupons to use toward your next purchase at the store. This simply entails that annual spending of $1,000 at the store gets you $125 back in reward coupons. Other credit card benefits include a small welcome offer, gifts each year, and free shipping with no minimum.


With over 2,000 company-owned stores nationwide, Sally is still seeking retail space in strip centers in suburban and city locations. However, note that certain products can be bought at the drugstore, and there are others that should be splurged on. Indeed, this may differ depending on products that are most valuable to you, but understand what you intend to spend before stepping foot in any Sally Beauty store.