Botox parties are events hosted by a medspa or a provider—either at the medspa or another location. At these events, people come together to socialize, get to know more about treatments, and also to try new treatments. Most often, the host or business offers discounts on products to entice new patients in the door.
Botox parties are highly social events that tend to feature alcohol, pleasure, and aesthetics, to make clients more comfortable and willing. According to reports, the demand for Botox treatment is growing massively in many developed countries of the world like the United States and the UK. This growth and demand are most often attributed to rising per capita income and the fast-rising aging population.
Steps on How to Start a Botox Party Business
Table of Content
Conduct Market Research
Right before you invest funds into starting your Botox party, it is very necessary to understand the local demand in your area. Carry out extensive market research to know whether there is an encouraging demand for this kind of treatment locally or not. Have it in mind that a community having disposable income and aging people will definitely show a higher interest in this kind of business.
a. Who Is Your Target Audience?
Truth be told, there is no right and wrong answer here, you just have to make the decision based on who you are and where you want to be in the industry. Do you want to work from your own practice, with a rented seat in a clinic or salon or will you be mobile or working from home? The answers to these questions will help you know who you will be marketing to, where you’ll do your marketing, who your ideal clients are, and how much you will charge for your services.
According to industry reports, 50% of all cosmetic procedures were carried out on women between the ages of 40 to 54, followed by 55 and over with close to 4 million procedures, and in third place 30 to 39. In terms of gender, 90% of cosmetic procedures were carried out on women with 10 percent being performed on men.
When it comes to ethnicity, 70% of procedures were carried out on Caucasians followed by Hispanics, African Americans, and Asian Americans. However, millennials still remain the most viable market segment for Botox parties due to increased discretionary spending coupled with being massively influenced by societal factors and the popularity of social media.
b. Is Botox Party Business a Profitable Business?
Yes, starting a Botox party business can really be a profitable endeavor. After all, you will be seeing to the immediate needs of your clients and you’re working on something you truly care about.
However, note that the key to a profitable Botox party is not only Botox training, but in grasping the most popular aesthetic procedures (i.e. skincare, chemical peels, microdermabrasion, skin rejuvenation with IPL, laser hair removal, leg veins, Botox and dermal fillers and now hCG/Medical Weight Management).
c. Are There Existing Niches in the Industry?
Indeed, there are no pronounced niches in the Botox party business; however, you need to learn how to target your clients. Note that with the right niche targeting, you can optimize not only your services but also your pricing.
d. Who are the Major Competitors?
- Mayo Clinic Health System
- Skin Renewal
- Raffles Medical Group
- Kelsey-Seybold Clinic
- Hologic (cynosure)
- Solta Medical
- Syneron Candela
- Alma Laser
e. Are There County or State Regulations or Zoning Laws for Botox Party Business?
Yes, however, it is not always that simple. Botox laws in the United States can be quite confusing, downright frustrating, and expensive to understand. Truth be told, there are so many variations in different states about whom and how providers can carry out aesthetic injections. Most often, the answer you find is “it’s a grey area”. To avoid being on the wrong side of the law, consider the following options;
- Contact your state’s professional association
- Find a practicing provider
- Consult a medical malpractice attorney on your state’s Botox laws
- Contact the Board of Nursing or Board of Medicine regarding state Botox laws
f. Is There a Franchise for Botox Party Business?
- Face to Face: $237,000 – $444,000
- V/O MED SPA: $583,850 – $723,900
- Sona MedSpa: $382,000 – $747,500
- Pure Vanity: $387,000 – $746,000
- Radiance Medspa: $269,300 – $533,300
- Inaara MedSpas: $250,000 – $600,000
- Ultimate Image: $152,150 – $317,833
- Sleek MedSpa: On Demand
- Rejuvenate Health Fitness MedSpa: $118,299 – $234,899
- Solare Med Spa: $175,000
- Skinovative Laser Centers: $200,000 – $1,000,000
g. What Do You Need to Start a Botox Party Business?
- Sustainable concept and vision
- Substantial budget
- Ideal location
- Partnerships & sponsorship
- Marketing and sales plan
- Protocol handbook
Memorable Botox Party Business Names
- Botox Prime
- Healthy Botox Store
- Firm Botox
- Clean Aging
- Clean and Botox
- The Botox Empire
- Botox Experts
- Beauty before Wrinkles
- Forever Young LLC
- Botox Clinic
- Miracle Beauty Care
- Botox Premium
- Cover Botox
- Classy Radiance
- Botox Perfect
- Snow White Botox
- Botox Place
- District Botox Center
- Young and Beautiful
Register your Business
a. What Type of Business Structure is Best for Botox Party Business?
If you want to start a business formally in the United States, then forming a business structure is a must. As a beginner, most people either go for a proprietorship or an LLC depending on their resources. However, in this line of business, the LLC remains the ideal and perfect legal entity. The benefits it offers include:
- Protected assets
- Heightened credibility
- Limited compliance requirements
- Flexible management structure
- Few restrictions
b. Steps to Form an LLC
- Choose a Name for Your LLC.
- File Articles of Organization.
- Choose a registered agent.
- Decide on member vs. manager management.
- Create an LLC operating agreement.
- Comply with other tax and regulatory requirements.
- File annual reports.
c. What Type of License is Needed to Open a Botox Party Business?
Have it in mind that this will vary depending on your business location and business concept. However, you must check with the appropriate local authority for the kind of licenses and permits required to put together a Botox party. In the United States, note that only licensed medical professionals can carry out Botox legally.
In most states, this includes nurses, physician assistants, dentists, and doctors. In some states like California, physicians are expected to examine a patient before a nurse or a physician assistant administers Botox.
d. What Type of Certification is Needed to Open a Botox Party Business?
- CME Certification
- Advanced training for aesthetics
- Level 7 Certificate in Injectables for Aesthetic Medicine
- RN Botox Certification
e. What Documents are Needed to Open a Botox Party Business?
- Federal Tax Payer’s ID
- State Permit and Building Approval
- Certificate of Incorporation
- Business License
- Business Plan
- Employment Agreement (offer letters)
- Operating Agreement for LLCs
- Insurance Policy
- Botox Consultation Form
- Botox Consent Form
f. Do You Need a Trademark, Copyright, or Patent?
Note that you may not need a patent, trademark, or copyright to protect the services you offer at your Botox party business. Howbeit, you may have to protect those unique features like your business name and logo. Since your brand name and logo are a very crucial part of your brand and business, considering applying for a copyright and trademark might be necessary.
Cost Analysis and Budgeting
a. How Much Does It Cost to Start a Botox Party Business?
In addition to space rent and the purchase of equipment and initial product inventory, you will need around $10,000 to $167,000 to start a small-scale Botox party business in the United States.
b. What are the Cost Involved?
- Neurotoxin and business course: $2200
- Fillers course: $1700
- Travel expenses for the course: $250
- Textbooks: $300
- Malpractice insurance (1 year): $2400
- Lawyer fees to draw up a collaborative agreement: $3000
- Filing state and federal LLC: $350
- Website creation with Bluehost: $350
- Product-only locked refrigerator: $100
- Product travel cooler with lock: $25
- Start-up supplies: $300
- Hyaluronic acid filler reversal: $350
c. What Factors Determine the Cost of Opening a Botox Party Business?
- Business Size
- License and Certifications
- Hiring and Paying a Business Consultant and Attorney
- Branding, Promotion, and Marketing Plans
- Supplies and Ongoing Expenses
- Cost of Recruiting and Training Your Staff
d. Do You Need to Build a Facility?
Yes, you might need a well-designed facility to start a Botox party business. However, note that a good number of Botox party owners offer mobile services to their clients. Some also rent part of their space to independent contractors with their own equipment. However, whether you choose to rent or lease a facility, you have to understand that a proper ambiance is extremely crucial to the success of any Botox party business.
In this line of business, it falls on you to ensure that your patient feels comfortable while being treated. It is better to hire an interior designer and set up accordingly. Also seek legal advice if you don’t understand the terms of your lease agreement, especially if you plan to switch or add locations in the future.
e. What are the Ongoing Expenses of Running a Botox Party Business?
- Payroll, taxes, and employee benefits
- Replenishment of supplies
- Marketing and advertising
- Lease, utilities, phone, and other administrative fees
- Maintenance of equipment
- Continuing education
f. What is the Average Salary of your Staff?
- Medical Director (Owner) – $83,185 /year
- Medical Physician- $65,753 /year
- Aesthetic Nurse: $75,981/year
- Aesthetic Nurse Assistant: $49,694 /year
- Accountants (Cashiers) – $52,000 per year
- Receptionist – $26,541 per year
g. How Do You Get Funding to Start a Botox Party Business
- From personal savings and sale of personal stocks and properties
- From investors and business partners
- Selling shares to interested investors
- Applying for a loan and equipment financing from your bank/banks
- Source for soft loans from your family members and friends.
Write a Business Plan
a. Executive Summary
The demand for Botox treatment is on the rise in most countries of the world like the United States and the UK. We at Clean Aging will capitalize on this demand and leverage the medical training of our founders and employees to offer clients professional and exceptional care while maintaining the highest standards.
In addition, by only employing highly trained physicians, we will be able to leverage our skill to provide comprehensive aesthetic care with demonstrable results while concurring with the strictest standards.
b. Products and Service
- Removal of minor lesions, skin tags, mole, and warts
- Skin Biopsies
- Laceration Repair
- Toenail removal
- Annual Wellness Exams
- Preventative and Routine Services
- Non-Surgical Jaw Reduction
c. Mission Statement
At Clean Aging, our mission is to be the place of choice for patients, employees, and providers, by remaining a thriving independent, physician-owned, multi-specialty group practice.
Our vision at Clean Aging is to cultivate lifelong relationships with our clients by educating them and offering solutions that align with their specific needs. It is very easy to prey on individual insecurities when it comes to aesthetic procedures, but by establishing ourselves as a trusted source we will build a practice with expertise, honesty, and integrity.
d. Goals and Objectives
- Start by scheduling appointments once or twice a month so the physician is productive.
- Create monthly goals for patient visits
- Seek and train employees to look for opportunities to market services
- Rely on word of mouth and existing patient pool
- Discount procedures to staff
- Offer incentive for referrals
e. Organizational Structure
- Medical Director (Owner)
- Medical Physician
- Aesthetic Nurse
- Aesthetic Nurse Assistant
- Accountants (Cashiers)
a. SWOT Analysis
- Established Practice
- Existing Location
- Certified Physician
- Quality Reputation
- Existing Resources
- Massive Patient Pool
- Limited funding for Advertising
- Limited Procedures
- No competitor within 25 miles
- Offer Home Appt/Botox Party
- Competitors offer lower prices
- Competitors offer a full line of cosmetic treatment
- New businesses offering Botox
c. How Do Botox Party Businesses Make Money?
Most Botox party businesses make money by charging clients for a vast range of personal care products, treatments, and services. Most often, services are priced at hourly rate. Some of these businesses also make money by offering space to independent contractors that provide additional services.
d. Payment Options
- Payment via bank transfer
- Payment with cash
- Payment via credit cards
- Payment via online bank transfer
- Payment via check
- Payment via mobile money transfer
e. Sales & Advertising Strategies
- Update website to include a rolling banner
- Include monthly patient newsletters
- Post regularly on the business Facebook page
- Allow patients to schedule online
- Be present at community meetings
- Encourage patients to schedule a Botox party in their home
- Track how patients heard of new service line
- Have patients “refer a friend” and receive 5 units free ($60)
- Market to millennials and men
- Offer discounts to employees
- In-office flyers
- Clipboard ads
a. How Much Should You Charge for your Service?
In the United States, the cost of Botox treatment is usually communicated as a flat cost, however, it can also be measured based on individual injectable units. The pricing may also vary based on the skill and expertise of the practitioner. On average, a typical Botox treatment will cost somewhere between $250 and $500.
b. How Much Profit Do Botox Party Business Owners Make a Year?
This will vary depending on numerous factors. If you offer a Botox treatment and the patient requires 40 units of Botox, by the time you put together the cost of the product & consumables (needles, gloves, saline, gauze, ice pack, office time), you may arrive at $240, but the going rate for Botox is $9/unit, so you’ve made $100 as profit.
Most often, a patient returns every 4-6 months, therefore you will make $300-400/annually off of one Botox patient. Taking chemical peel treatment, for instance, might cost you $20 (product cost & consumables), but you charge $120, your profit is still $100, but you see this patient just once a month instead of 3 times a year.
In a year, your profit is $1,200/annually vs. $300-400/annually for one Botox patient. In some situations, the Botox patient can also be a chemical peel patient as well!
c. What Factors Determine the Amount of Profit to Be Made?
- Your location
- Nearby competition
- Level of demand for treatments
- Income level of your current patient base
d. What is the Profit Margin of a Botox Party Business?
According to industry reports, the gross margins for a Botox party business is typically around 43% and this can make it more challenging to incur new expenses and maintain profitability.
- Sales Forecast
- Year 1 – 10 patient visits per month – $460,000
- Year 2 – 30 patient visits per month – $1,118,000
- Year 3 – 50 patient visits per month – $1,930,000
Set Up your Office
a. How Do You Choose a Perfect Location for Botox Party Business
- The demography of the location
- The demand for the services of a Botox party business in the location
- Disposable income of people in the location
- Accessibility of the location
- The number of medical spas and related health and wellness spa services in the location
- The local laws and regulations in the community/state
- Traffic, parking, and security
b. What State and City are Best to Open a Botox Party Business?
- Boston, Massachusetts
- New York City, New York
- Los Angeles, California
- Houston, Texas
- Austin, Texas
- Las Vegas, Nevada
- Chicago, Illinois
c. What Equipment is Needed to Operate?
- Laser machines
- digital skin scanners
- Pedicure stations
- Hydrotherapy equipment.
- Spa massage & facial tables
- Multifunctional units
- Facial steamers and combos
- Carts and Trolleys
- Hot towel cabinets and sterilizers
- Beauty technician stools
- Microdermabrasion machines
- Magnifying lamps
- Intense pulse light and laser
- Digital imaging
- Ultraviolet sterile cab
In this line of business, have it in mind you will need a medical director and medical provider, such as a nurse practitioner with advanced training. It would really be nice if you’re a doctor and plan on overseeing the Botox party business you’re opening up. There are numerous stories of untrained people who inject Botox into somebody, and that person has to be rushed to an emergency room.
Launch the Business Proper
After all the planning and arrangements, holding a soft launch to invite a small group of people to preview the services and the overall Botox party experience is something you should consider extensively. Invitees should definitely include professionals who can refer clients, beauty bloggers who can promote your Botox party, and doctors who may want to partner with your business in the future.
After your soft launch, you should have an idea of how your Botox party will operate. Have it in mind that the first day always comes with a few surprises. However, always remember that this is a crucial time to evaluate the customer experience and brainstorm ways to improve your Botox party offerings.
a. What Makes a Botox Party Business Successful?
- A polished & professional first impression
- Understanding your patient’s preferred method of communication
- Excellent service delivery
- Robust business network
- Thriving referral strategy
- Excellent and well-equipped facility
- Availability of highly trained professionals
- Excellent management team
- Strategically located
- Excellent branding, and marketing strategy
- Good recruitment and succession plans
b. What Happens During a Typical Day at a Botox Party Business?
Running a Botox party business involves a much greater degree of movement than most lines of work. Note that you will spend most of your day running errands for your business, and performing a multitude of tasks. Your daily activities will include the following;
- Hiring and training staff
- Networking with professionally licensed service providers
- Researching new products and ordering supplies
- Developing and expanding a menu of services
- Advertising and creating sales promotions
c. What Skills and Experience Do You Need to Build a Botox Party Business?
- Interpersonal communication skills
- Professional certification or license for cosmetology or massage
- A thorough understanding of all treatments offered
- The ability to educate staff and customers about new treatments and products
- Design and decoration skills to create an attractive and inviting environment