For many decades, candles have remained a very vital home décor item, and according to reports, the industry is projected to reach $5 billion by 2026. Have it in mind that the commercial use of candles has witnessed encouraging growth, with spa and massage making use of scented candles for soothing effects, and restaurants looking to guarantee aromatic environments for their customers.

Also, note that people buy candles as a focal point for their home décor and aromatherapy. While candles may be used for numerous purposes across the globe, a greater percentage of the searches for homemade candles are all within North America, the UK, and Australia.

All this goes to show that making and selling of candles, even in your local market, is very profitable, especially since this sort of business doesn’t necessarily cost a lot upfront, and can be extremely lucrative as long as you know how to market your business.

Selling candles at flea markets may very well be one of the best ways to take your candles to the public and get them sold quickly. Have it in mind on their busiest days – usually on the weekends throughout the summer – flea markets draw in people from surrounding areas and locally.

Ideally, the cost of getting a booth at flea markets can be quite low, especially if you sign a contract for longer terms like 3 or 6 months. However, if you are looking for the best candles to sell, here are the top options to consider;

What are the Best Types of Candles to Sell at a Flea Market?

  1. Decorative Candles

These are, without doubt, some of the best candles to sell at a flea market. These candles are made solely for decorative purposes, and may not really be scented or made from special ingredients. These candles often come in complicated shapes, feature accessories, and employ complicated designs.

  1. Soy Candles

According to reports, this is one of the hottest candle varieties on the market today. They are made from a base of soy wax: a wax gotten from soybeans, and therefore, it is made from vegetables (as against regular oil- or paraffin-based candles).

Experts project the soy wax segment to grow at a compound annual growth rate of 8.5% from 2019 to 2025. Aside from the fact that these candles are made from a renewable resource, they are known to burn cleanly and much longer. Owing to that, they are one of the most common candles clients seek out in a flea market.

  1. Scented or Aromatherapy Candles

Noted as one of the most common varieties of Candles in the United States today, scented or aromatherapy candles offer a vast range of scents for clients eager to spruce up their homes with pleasant smells.

Whether they’re used to mask a normal household stench or to create a unique scent scape, these candles come in dozens of scents and are very popular amongst flea market visitors. Recipes for these candles use essential oils that are renowned for enhancing physical or mental well-being.

  1. Vegan Candles

This is another popular candle to consider selling at your local flea market, especially to the growing segment of shoppers that are concerned with the materials businesses use to make their products. While normal candles may contain animal byproducts like beeswax, which isn’t ideal for some consumers, vegan candles use modified formulas with ingredients like soy wax, plant-based waxes, fragrance oils, and natural fragrances.

  1. Paraffin Candles

Paraffin candles are still popular amongst flea market customers owing to their affordability and strong scent. Note that these candles are inexpensive to produce and can give off strong scents. However, they are not natural and produce more soot.

Also, note that they have significantly less burning times. These types of candles are a wonderful option for those producing affordable candles or heavily scented candles because of their low cost and high fragrance.

  1. WoodWick Candles

These candles are very popular amongst younger clients owing to the noise they make as they burn. These candles are made with wooden wicks that burn and make a crackling noise similar to a fireplace to create a more relaxing experience. If you intend to make this candle and sell it at your flea market, consider the scents that might supplement the noise they put off.

Tips on How to Source, Price, Display and Sell your Candles Fast

Candle-making has been around for decades, so you should expect competition in your market. Here are tips to help you source, price, display and sell your candles fast in your local flea market.

  1. Become a Better Salesperson

Just like with any other business, sales are very paramount if you want to sell your candles faster. You need to strategically grow your business and you can only do this if you also grow as a better salesperson. Feel free and enjoy your conversation with people and ensure to connect with businesses that will help ensure that your business can grow.

  1. Offer Something Unique

To set yourself apart in this competitive market and also sell your candles faster, ensure you offer something unique to your customer; something they can’t find with another vendor, especially within the same market. Note there are many options including several blends of various waxes.

You can choose paraffin and soy blended wax, beeswax, and much more. The difference can also be the size and shape of your candle, just ensure you are different in your market. 

  1. Source Ingredients

To achieve success in this line of business, you must take your time to source ingredients for your candles, especially if your aim is to cultivate a trustworthy business and brand. Also take your time to find the oils, fragrances, and ingredients that offer relief for various ailments, and those that might cause irritations.

Also note the companies to source these ingredients from, both naturally and organically. Also, ensure you find out as much as you can about the culture and community of candle lovers, so you can gain knowledge while also discovering new resources that can help you get started.

  1. Test and Refine Your Pricing

Selling your candles at your local flea market won’t be easy at first, but it is still necessary that you take time to find the right prices for your items. To find out your material costs, break apart every component of the candle. If your product line has multiple candle varieties, this exercise can be done for each kind.

You should also consider reviewing your pricing annually to benchmark it against material costs, or you can even do it every month or two when you first start.

  1. Know your Customer

It is important you know your customers and also understand them from the inside out. To ensure your candles sell out faster, you have to make them exactly the way your clients want. You will want to cultivate long-term relationships with your customers to keep them coming back to your booth or even placing personal orders.

  1. Familiarize Yourself with The Process

Truth be told, making candles is quite easy, however, there’s a long line from becoming a traditional candle maker to a master. Note that the more familiar you become with making candles, the easier it will be when you start your business. Ensure to note what scent pairings work well together and how to craft unique scents. Also understand how to properly wick a candle for less soot while maximizing the wax pool, and how to color your candles.

  1. Maintain Consistent Quality

When selling candles at your local flea market note that getting your quality to stay consistent can be difficult due to your processes. Making candles in smaller batches can make it easier to make mistakes. To avoid this and become more reliable, pen down a list of procedures to ensure you can produce the same candle over and over.

  1. Build a Community

Cultivating a sense of community among customers who visit your booth will surely impact the success of your business positively. Just like it was noted above, do not forget to interact with users on your social media pages, ask questions, and also ask for input from your followers. Once your customers note that their opinions and input matter, they will become more inclined to your products.

  1. Identify the Best Sales Seasons

Having a good understanding of your calendar will help you plan your business accordingly. Truth be told, there are times when candle sales heighten, so you need to know when to buy a few extra pounds of wax and when not to. Also, do not let the slow months keep you down. This is not the time to slow down on the marketing efforts. Focus on the products that sell year-round and promote them for a variety of use cases.

Conclusion

If you enjoy making your own candles, note that selling homemade candles at your flea market can be a very interesting and lucrative endeavor. However, note that the value of selling candles at your local flea market is subjective, and will depend on your love for the craft and your ability to make very good candles.

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