If you run a tanning salon business, it means that you will be actively involved in marketing your practice if indeed you want to continue to draw in more customers except you have enough money to hire third-party marketers to help you attract clients.
As a tanning salon business owner, clients will come if you do the right thing, but some of them will go if you don’t know how to shut your back door. In essence, to keep your business growing strong and your client list full, you must make conscious efforts to find new and creative ways to effectively win clients.
If you are interested, here are some ways to improve your tanning salon business and also to continue to draw in more customers.
4 Tips on How to Improve Your Tanning Salon
Here are Simple Tips on you can improve your tanning salon;
Table of Content
- Get Your Branding Right
- Get the Latest and Most Effective Tanning Equipment
- Read Books on Workplace Personal Branding
- Continuous Training
- Create and Promote Special Packages regularly
- Partner with Key Stakeholders That Will Help You Attract Customers
- Develop Mailing Lists
- Spend More on Advertising and Promotion
- Offer Top Notch Services and Always Make Your First Impression Count
- Ensure To Create Referral Reciprocity
- Create Loyalty Plan
- Make Use of Effective Customer Relationship Management (CRM) Software
- Diversify your Marketing Methods
- Be Prompt in Converting Leads into Paying Customers
Get Your Branding Right
One of the ways you can improve your tanning salon is to make sure that you get your branding right. Brands are intangible, which means you can’t touch or see them. As such, they help shape people’s perceptions of companies, their products, or individuals.
When you get your branding right; a branding that resonates with your target market, then you will find it easier to attract customers when you open your tanning salon.
Get the Latest and Most Effective Tanning Equipment
Another tip you should adopt if you want to improve your tanning salon is to make sure you get it right from the onset by acquiring the latest and most effective tanning equipment. Your spray tan tools, your tanning beds, and your tanning machines must be seen to be some of the best you can get. With that, you can easily get customers who value quality and have the money to pay for it.
Read Books on Workplace Personal Branding
Another tip that a tanning salon owner needs to imbibe if they want to improve their tanning salon is to always read books on workplace branding. Come to think of it, there are loads of books on the subject of workplace branding and when you read such books and practicalize what is written, you are going to notice a remarkable difference in your business and personal brand.
Continuous training is yet another key factor that will help you improve your tanning salon. When we talk about continuous training, we are talking about all-encompassing training. A training that will involve you and your staff members. Trust me, with the right training, you will be amazed at the rate at which your tanning salon will grow and improve in all areas.
How to Draw in More Customers to Your Tanning Salon
Create and Promote Special Packages regularly
One of the ways that you can draw in more customers to your tanning salon business is to ensure that from time to time you come up with promos that will be too tempting for customers to resist and at the same time will not deep into your profitability.
For example, if aside from tanning people in your salon or in the comfort of their homes, you also retail-related books and materials et al, you can add some of the materials for free as part of the packages for people who subscribe to your services or retail those materials at a discount if they subscribe to your service within a period.
People are always in search of the best deal or the most economically balanced option. Do some market research in your area and find out what others are doing and then do it better and in your unique way.
Partner with Key Stakeholders That Will Help You Attract Customers
Another strategy you need to adopt if you want to draw in more customers to your tanning salon business is to ensure that you partner with key stakeholders in and around the location where you are going to be operating from.
You can partner with beauticians, hotels, and social media influencers who can send clients your way. Please note that you can reach an agreement with them on the percentage they stand to get when any customer comes through their referrals.
Develop Mailing Lists
Working with this good old marketing strategy is still key to helping you draw in more customers to your tanning salon business. The truth is that leveraging the mailing list approach should be one of the first methods you should adopt if you want to announce your business presence to residents. You should endeavor to print out flyers and business cards and strategically drop them in offices, libraries, public facilities, train stations et al.
Spend More on Advertising and Promotion
If indeed you want to draw in more customers to your tanning salon business and grow your business, you must be ready to spend money to be in the faces of your target audience. You are expected to advertise your tanning salon business on national dailies, local TV, and radio stations. You are expected to promote your tanning salon business online via social media platforms.
Consider incorporating a blog into your current website. Blog posts do not have to be long to be interesting or informative. Keep in mind that a large percentage of the population will search for and read the information on mobile devices.
Keeping posts short and easy to read captures attention more effectively. Make use of attractive handbills to create awareness and also position your signage/flex banners at strategic places in and around the city where you intend to attract customers.
Offer Top Notch Services and Always Make Your First Impression Count
Making your first impression count positively to those hiring your services for the first time will no doubt help you draw in more customers to your tanning salon business.
The truth is that first-time customers will only return to patronize your services if they are impressed with how they were treated the first time. If they are not satisfied, they may not come back again and may discourage their family and friends from patronizing your business.
Ensure To Create Referral Reciprocity
In business, the clients you get via referrals are usually loyal hence it is highly advisable to inform your current clients that you would appreciate their referral to others. Your client list will likely include a wide variety of professionals.
Refer those professionals to others and build your referral reciprocity. Also, don’t forget to create a client loyalty program. This will help you demonstrate your continued appreciation for their commitment to you as their trusted tanning salon and for the referrals they provide.
Create Loyalty Plan
If indeed you want to draw in more customers to your tanning salon business, then you must be ready to create a loyalty plan. A loyalty plan will enable you to reward your consistent members, especially those that registered as a family or group.
It is easier for those who have benefited from your loyalty plan to become your brand ambassadors; they will be more than willing to encourage their family members and friends to patronize your business.
Please note that testimonials from current and past clients go a long way in elevating your professional profile and attracting new clients. Word of mouth—if it is positive—is often the best form of advertising. You can use testimonials on your website or strategically place them in informational material such as brochures, rack cards, or other print media.
Make Use of Effective Customer Relationship Management (CRM) Software
To continue to draw in customers to your tanning salon business, part of what you need to do is to track progress, results, or outputs to improve on them quickly as the case demands. When it comes to managing your customers, and building a loyal clientele base, you should purchase customized CRM software.
With a customized CRM system, you can easily stay in touch with your clients (you can carry out quick surveys, you can introduce new products and prices to them without any hitch, you can felicitate them on their birthdays and other anniversaries, you can keep track of their progress, you can send bulk SMS and customized emails and above all, you can easily receive compliantly and feedback from them).
Diversify your Marketing Methods
Just like how your current customers do not match up to one particular profile, your methods of finding new customers should also be varied. For your advertising to be effective and have the furthest outreach, you need to be as digital-friendly and accessible as possible.
To achieve this, the first rule of thumb is about attribution. If you have a client portal, you can have a custom integration done with the Customer Relationship Manager (CRM) and Google Analytics to report on how many leads are coming online. Make sure to use Urchin Tracking Modules (UTMS). UTMs are tags that you can add to your website’s URL that will track where your online traffic is coming from.
When these are combined with your CRM, you can find out which marketing channels (social media, content, paid, etc.) are bringing you the most prospects. No doubt, you’ll have members that don’t sign up online, and that’s okay.
Be sure to have your sales representative or front desk staff ask each prospect how they heard about your tanning salon, and attribute the lead manually. Whether they came in manually or online, you’ll need a CRM to monitor the success of your tanning salon.
Be Prompt in Converting Leads into Paying Customers
You must ensure that all your hard work and the money you put into your marketing campaigns helps in attracting paying customers. Make sure that your diverse campaigns all end with the same result: collecting and storing client information.
After collecting all client personal and contact information, ensure this information is funneled into your CRM system so that these promising leads do not become missed opportunities. Since a good percentage of your leads will not immediately become your paying customers for a variety of reasons, periodic follow-ups with deals and offers are a crucial sales strategy.
However, when these leads are stored with poor organization, prospective clients can be discouraged from joining if they feel annoyed by repetitive sales pitches. This is easy to avoid by assigning leads to specific sales staff, who can then simply update the status of the lead over time.
No one strategy fits all when it comes to drawing in more customers to your tanning salon business. All you need to do is to put into practice all the points highlighted above and also ensure that you customize them to fit into your environment and business model.
Find ways to not just be present in the community, but involved on an active level. Join a non-profit board, volunteer, or join the local chamber of commerce or other business organizations to support and enhance your marketing efforts.