Yes. You can start and run your clothing line with no money on Instagram as long as you are leveraging print-on-demand services. Have it in mind that you can sell anything from high-end vintage items to accessories and even services. If you intend to use Instagram to start and advertise your clothing line, here are steps to consider;

Steps on How to Start a Clothing Line on Instagram

  1. Create an Instagram account

The first step will be to create an Instagram account. Ensure you choose a memorable name for your clothing line or business. Simply download the Instagram app from the App Store (iPhone) or Google Play Store (Android), install the app, and tap to open it. Sign up with your personal or business email or even your Phone Number.

Note that you can also use your Facebook account and details to sign up for Instagram. If you sign up with your email or phone number, create a username and password, fill out your profile info and then tap done. If you register with Facebook, you will be asked to first log in to your Facebook account especially if you’re currently logged out.

  1. Convert your Instagram account to a business account

To convert your Instagram account to a business account, you need to go to settings and click on the switch to a business account. Note that with a business account, you will have unrestricted access to business features and Instagram Insights. Have it in mind that these tools can help you better understand who is engaging with your clothing line on Instagram. Also, note that you will be able to run sponsored ads on Instagram easily.

  1. Create a bio and post photos of your products

Once you have switched to a business account, create an alluring bio that talks about your line of business. Ensure to highlight your delivery options, payment options, and who your customers are. Also, remember to post high-quality photos.

While your photos might be separate pieces, it is necessary to ensure that your whole feed looks like one organic outfit. In simpler terms, it means that all your photos will need to have a signature look and be edited virtually the same way.

  1. Use the right captions

It is vital to ensure that the wording in your caption invokes the customer’s buying impulse, attracting them to click through. Always remember to post a useful, yet creative, description with each item, and this should include basic information about the product, but should also appeal to the buyer’s imagination. Don’t forget to add the price, size, and available colors of your clothing.

  1. Promote your clothing line or business

Note that you can use influencers to promote your clothing line on Instagram. According to reports, influencer marketing is massive on Instagram and is expected to continue to get bigger in the coming years. Consider paying influencers to promote your clothing. Also, consider using Instagram ads to reach a wider audience.


Starting a clothing line can be very challenging without a lot of money, however, it is very possible. Have it in mind that technology has made it possible for just anyone to achieve their life-long dreams of starting a clothing line. While the processes might sound scary, note that the task is not as tasking as one might think. Aside from that, the rewards can be genuinely enormous, you only have to be creative and leverage all possible resources available to you.