Yes. You can start a clothing line without being a designer. Individuals who are not designers can start a clothing line by reaching out or working with a clothing manufacturer/supplier. Note that you can have your ideas and inform the clothing manufacturer/supplier you contacted about them.

These experts will then complete your clothing design in consonance with your requirements. If you are passionate about starting a clothing line, then you should consider starting from the bottom and learning your way up.

Consider taking some sewing classes or even learning about fabrics. You need to be conversant with garment construction, and terminology if you expect a manufacturer to take you seriously. Aside from working with a clothing manufacturer or supplier, you can also decide to hire the right people to get all the work done. Truth be told, you can even hire someone to consult and get things started initially.

Note that putting together a viable business plan and knowing your target audience, working on marketing and most importantly quality control are very necessary. You should also take into consideration the competition and reach out to your customers effectively, and for this, you don’t require designing expertise; instead, you need business acumen.

How to Start a Clothing Line Without Being a Designer

Starting a clothing line without being a designer is not an easy task, but it’s certainly possible. To help guide you through, here are steps to follow;

  1. Identify a need in the market

Note that no clothing line succeeds based on just the passion of its founding designer. To attain success in this line of business, you will need to consider a niche in the market that isn’t currently being filled. You’re probably a creative person, with something different to offer in a fast-moving industry. However, regardless of what your inspiration for starting up is, it’s necessary to note your niche from the outset.

  1. Put together a business plan

You must create a business plan to guide your entire journey as a fashion designer and clothing manufacturer. In this business plan, you will need to provide an overview of your business, including an executive summary, and a clear outline of how your clothing line is going to start, grow and prepare to scale.

Also note that you will need to include the analysis you must have carried out, to understand your target market and any competitors. Your plans should be flexible and since there are no guarantees, you should also be up for the challenge.

  1. Identify your target audience

While this may be necessary when putting together your business plan, have it in mind that your objective is not just to note a product that is missing, but also the target market of consumers for that product. You have to understand that a good design is of no use if there are no customers to buy it. Take your time to consider the pros and cons of targeting each demographics.

Don’t forget that young people will be style-conscious and can be reached via online marketing and word of mouth; however, they tend to have limited funds. Meanwhile, middle-aged customers can afford a higher price point, but are not really bothered with style and may already be loyal to the existing brand.

  1. Find a clothing manufacturer

Since you are not a designer yourself, you will need to seek a reliable manufacturing partner. Note that this could mean several things. It might entail seeking partners who can help you make clothing in a home studio. It might also mean finding and aligning with a fabric supplier.

Also, note that it might entail seeking a fully functioning factory that can produce a limited supply of your goods coupled with mass-produced items from an established brand. In recent times, clothing manufacturing tends to be outsourced to factories outside the United States.

Owing to that, it’s very much possible that your search will take you to countries such as China, Vietnam, Sri Lanka, or Bangladesh. If you see no need to seek oversea manufacturers, there are options for you to manufacture your goods locally, such as at a nearby print-on-demand screen printing facility.

  1. Pick a brand name, logo, and market profile

Once you find a good manufacturer to make your products for reasonable costs, have in mind that the next step will be to start planning your public profile. This simply entails choosing a viable business name, a logo, and a slogan if necessary.

It also means designing a website with an eCommerce platform like Shopify or Etsy. Always remember that modern customers love brands with a mind-blowing story, therefore inculcate that into your brand name.

  1. Pick a price point for your items and start marketing

You must choose a price point that will cover your production cost but would also not scare away your customers. Also, note that your new business at this point needs brand awareness. Social media platforms like Facebook and Instagram have become viable platforms to consider, and many social media influencers won’t mind promoting new fashion brands in exchange for products.

  1. Set attainable sales and distribution goals

As a new clothing line, it is recommended you partner with a business professional to set realistic sales and distribution goals. Just because you have the passion and resources to start a clothing line doesn’t mean that you know about clothing distribution. As long as you can attain your sales goals, you can continue to grow, as per your business plan.

  1. Host a soft launch

Immediately you have a proof of concept, you already have all it takes to draw in potential business partners and co-investors. While it would be good to own your business outright and also have full control over your plans and incomes, have in mind that you will need funding. Taking on a business partner who can provide that capital in exchange for a share of future profits remains one of the most viable ways to get funded.